Use Youtube Analytics to Find the Best Background Music for Videos

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Sometimes it can be hard to tell if your metrics are shifting because of the background music or because of other factors like the topic, camera choice, or editing. If you are in this situation, try running a few tests. Try creating some videos that are generally similar (though just different enough not to bore your watchers!) and using a different style of background music for each one. You can experiment with different genres, different volumes, or even different musical instruments. Then you can see which one has the most interactions to see what style of music people respond to.

James H. Sterling

James H. Sterling

Environmental Science & Climate Journalist

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.

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